Interior designers in Chicago have faced a popularity surge, as many people have renewed interest in decorating their homes. Having to live, work, exercise, eat and play within the same four walls motivated Illinois homeowners to revamp their home design for both form and functionality. Wellness trends also spurred the interior design boom, bringing lighting control to the forefront of this initiative, as phrases like “human-centric lighting” and “circadian rhythm” sparked curiosity with both wellness-driven buyers and wellness-curious newcomers who simply wanted better sleep and greater productivity throughout the day.
As an interior designer, how can you keep up with the market demand for wellness-focused lighting for your clientele? Start by working with the area’s most trusted Lutron installer, Avidia! We’ll share why we recommend a partnership with a certified installer, so keep reading to see how working with us could give you a competitive edge.
Interior designers in Chicago have faced a popularity surge, as many people have renewed interest in decorating their homes. Having to live, work, exercise, eat and play within the same four walls motivated Illinois homeowners to revamp their home design for both form and functionality. Wellness trends also spurred the interior design boom, bringing lighting control to the forefront of this initiative, as phrases like “human-centric lighting” and “circadian rhythm” sparked curiosity with both wellness-driven buyers and wellness-curious newcomers who simply wanted better sleep and greater productivity throughout the day.
As an interior designer, how can you keep up with the market demand for wellness-focused lighting for your clientele? Start by working with the area’s most trusted Lutron installer, Avidia! We’ll share why we recommend a partnership with a certified installer, so keep reading to see how working with us could give you a competitive edge.
SEE ALSO: Transform Homes With Ketra Lighting!
Homeowners Look Beyond Task Lighting
When the incandescent bulb was first invented, it allowed humans to work and function indoors beyond daylight hours. This invention helped spur the second Industrial Revolution, so it’s no surprise we first associated its creation with greater productivity - giving us “task lighting” as we know it now.
Fast-forward to 2022, and homeowners seek lighting for other reasons than lighting the way for longer work hours. Your clients are looking beyond the on/off switch and ready to invest in lighting that also illuminates everything from their festive dinner party to their stunning architecture. Now that your Chicagoland clients know what lighting’s many possibilities can bring, they want to explore those aesthetic and mood-boosting benefits right in their homes.
“4 Cans and a Fan” Fails to Impress - How We’ll Help
A phrase common to both of our industries, “four cans and a fan,” describes the typical lighting setup that positions four overhead lights near each corner of the room, with a fan in the middle. Discriminating homeowners have seen this outdated, disappointing theme when touring real estate. Though it works for ambient lighting, the setup provides little to no aesthetic benefits, architectural enhancement, or mood-setting like true lighting design can do.
That’s where our partnership comes in. You, as the interior designer, have an innate understanding of which elements in every space need light and shadow, which structural elements your client wants to highlight and perhaps how they plan to use each area - whether they’re consulting with you for a new construction or retrofitting an older home. We, as Lutron installers, have the vision and technical expertise to bring you and your clients’ dreams to life. If you and your client want to highlight a vaulted ceiling, for example, we can install some subtle uplighting to draw the eye upward.
Lutron and its Ketra tunable lighting line allows one-touch operation of lighting according to designated scenes or pre-determined schedules. Designers might have a better gauge of how clients want to entertain or thrive in their spaces. A physician who works late hours might not prefer a circadian rhythm schedule that mimics when the sun rises and falls because they’ll have no energy when they return to a warmly lit home. Similarly, if a client spends most of their life outdoors all spring and summer, don’t miss the chance to upsell them on landscape lighting to add throughout their yard, with some path illumination so guests can safely find the party.
Don’t Wait: Contact Avidia Today!
Well-designed Lutron lighting can shape your clients’ experiences and, in many ways, their lives. Are you ready to take their homes to the next level of artistry, beauty, and wellness? For more information on this transformative lighting or to schedule a complimentary consultation, contact Avidia today. We look forward to partnering with you.